PROJECTS
BELGRAVIA
Beauty club, nail salon
Belgravia is a Parisian nail salon primarily focused on Russian manicure. Its main advantage among competitors is the level of services offered: Belgravia strives to achieve the highest level of comfort and best experience for the clients.
The brand is built upon 3 related countries: England (brand name), France (location), and Russia (Russian manicure). The monogram, which is formed with capital letters "B" in a silhouette of a butterfly, symbolizes this connection. The identity concept continues this idea: self-care at Belgravia is a journey, a vacation to relax and disconnect from the outside world. This is reflected through elements of a traveler.
LA BRIOCHE!
Coffee shop and bakery
LA BRIOCHE! is a coffee shop that emphasizes the concept of savouring every single moment, especially as mundane as coffee. Aiming at creating a movement of like-minded people, the brand has a direct and defiant approach.
The cafe's distinctive personality is reflected in the visual identity with the idea of disintegration.
The cafe's distinctive personality is reflected in the visual identity with the idea of disintegration.
Seemingly simple and common things are presented in an unexpected "dissolving" manner, inviting attention. The visuals resemble static noise, simulating the feeling of unhurried relishing: the idea of something so good it melts on your tongue..
KOVRUA
Handmade tufted rugs
Kovrua is a studio specialising in creating custom-made rugs. The company's success is closely tied to the owners' personal brands as very bright, youthful and vivid. With the help of visuals, the owners wanted to rebrand as a fully-fledged company with big collaborations and well-known clients.
The goal was to create an identity that would communicate the message of taking a step in a new, more established, direction while still maintaining what the company is known for among the current customers - its youthful approach and vivid graphics.
PRIMROSE
Homewear brand
Primrose is a homewear brand focusing on extra comfortable silk and linen pyjamas, night gowns and bathrobes. The pyjamas are light-weight, smooth and classic. The brand's character is elegant yet vivid, embodying the spirit of celebration and festivity, which is reflected in visual identity using soft gradients with bright hues.
The graphic system simulates the touch of cold natural silk to the warm skin, represented by the merging of two main colours.
The brand's character is elegant yet vivid, embodying the spirit of celebration and festivity, which is reflected in visual identity using soft gradients with bright hues.
SCULPTS is a wellness space that redefines the concept of well-being with state-of-the-art facilities paired with best training programs. From eminent amenities to personalized services, SCULPTS ensures that every aspect of the fitness journey exudes sophistication.
SCULPTS
Holistic wellness club
Independent designs
Product listings for several brands, brochures, stands, presentations, etc.
OTHER PROJECTS
PROCESS
1
MEETING
After we connect, I set up a quick meeting call. We'll discuss a few important questions, such as: unique attributes of your brand, current and potential customers, deliverables, etc. This'll help us figure out a way to make your brand shine and make sure we're on the same page.
2
BRIEF
Our managers are always ready to answer your questions. You can call us during the weekends and at night. You can also visit our office for a personal consultation.
3
PRESENTATION
Our company works according to the principle of individual approach to every client. This method allows us to achieve success at all levels.
4
FINALISATION
After your feedback, we add edits if needed (no more than 3 rounds) and I prepare deliverables that have been approved for production as well as their technical characteristics.
• Logo & Submark
• Typography
• Brand Graphic Elements
• Colour Palette
• Guidelines
• < 10 packaging designs
• Typography
• Brand Graphic Elements
• Colour Palette
• Guidelines
• < 10 packaging designs
For any other work, including social media identity, package/poster design, etc., please feel free to contact me.
BRAND IDENTITY (LITE)
BRAND IDENTITY (FULL)
Format: PDF-presentation + production files
Timing: 15 business days after 50% pre-payment
Timing: 15 business days after 50% pre-payment
Format: PDF-presentation + production files
Timing: 20 business days after 50% pre-payment
Timing: 20 business days after 50% pre-payment
services
• Logo & Submark
• Typography
• Brand Graphic Elements
• Colour Palette
• Guidelines
• < 5 packaging designs
• Typography
• Brand Graphic Elements
• Colour Palette
• Guidelines
• < 5 packaging designs
ABOUT
My name is Danara.
I'm a graphic designer with expertise in brand communications.
My experience ranges from years of work as a Brand Marketing Design Manager in big finance and FMCG sector companies leading design teams and collaborating with agencies, to creating brand identities and designs for smaller local businesses.
Currently in Belgrade, Serbia, working worldwide.
I'm a graphic designer with expertise in brand communications.
My experience ranges from years of work as a Brand Marketing Design Manager in big finance and FMCG sector companies leading design teams and collaborating with agencies, to creating brand identities and designs for smaller local businesses.
Currently in Belgrade, Serbia, working worldwide.
Contact me via e-mail
or through social media:
or through social media:
